Joya Stories

Ostergewinnspiel: Wimmelbild

Ostergewinnspiel: Wimmelbild

Herzlichen Glückwunsch! Wir gratulieren Daniela L., Friedrich K., Nadine V., Susanne K. und Sabine O., zum Gewinn!  Eine Teilnahme am Gewinnspiel ist nicht mehr möglich.   Finde das Joya  "J" und gewinne einen 30 Euro Gutschein  Im untenstehenden Wimmelbild haben wir irgendwo das Joya "J" in weiß versteckt, kannst du es finden? © 2021 Peter Kölln GmbH & Co. KGaA   Wenn du das "J" entdeckt hast, schicke uns eine...

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Ostergewinnspiel: Wimmelbild

Herzlichen Glückwunsch! Wir gratulieren Daniela L., Friedrich K., Nadine V., Susanne K. und Sabine O., zum Gewinn!  Eine Teilnahme am Gewinnspiel ist nicht mehr möglich.   Finde das Joya  "J" und gewinne einen 30 Euro Gutschein  Im untenstehenden Wimmelbild haben wir irgendwo das Joya "J" in weiß versteckt, kannst du es finden? © 2021 Peter Kölln GmbH & Co. KGaA   Wenn du das "J" entdeckt hast, schicke uns eine...

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Healthy walking with fresh designs - the Joya Spring/ Summer 2024 Collection

Healthy walking with fresh designs - the Joya Spring/ Summer 2024 Collection

This spring, we are once again presenting new Joya designs as well as established models in a new style. Always included: the soft, elastic Joya soles that pamper your feet with their unique cushioning effect. We have summarized the highlights of this 2024 season in the following video: New Joya sandal models for him and her There was a great desire for new Joya sandal models, especially because they combine...

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Healthy walking with fresh designs - the Joya Spring/ Summer 2024 Collection

This spring, we are once again presenting new Joya designs as well as established models in a new style. Always included: the soft, elastic Joya soles that pamper your feet with their unique cushioning effect. We have summarized the highlights of this 2024 season in the following video: New Joya sandal models for him and her There was a great desire for new Joya sandal models, especially because they combine...

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No 1 Brand in Japan

No 1 Brand in Japan

Joya got honored with the award “No 1 Brand” for healthy footwear from the Japan Marketing Research Inc. (JMR) in Japan recently. A special honor for an innovative footwear manufacturer, who made a shoe with a unique swiss sole technology, where healthy walking and standing as well as a strong back are always kept forefront. Read more...

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No 1 Brand in Japan

Joya got honored with the award “No 1 Brand” for healthy footwear from the Japan Marketing Research Inc. (JMR) in Japan recently. A special honor for an innovative footwear manufacturer, who made a shoe with a unique swiss sole technology, where healthy walking and standing as well as a strong back are always kept forefront. Read more...

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Joya is part of Norwegian medical team in times of Corona in Italy

Joya is part of Norwegian medical team in times of Corona in Italy

Norwegian emergency response team sent to Italy, Bergamo, to support and unburden doctors on site. The crisis team – doctors, nurses, paramedics, as well as logistic manager – do work in full protective gear, to ensure against risks. Part of the protective gear are Joya shoes, the model IQ SR White, so that the team can work in the hospital painlessly, relieving feet, joints and the back. Read full article...

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Joya is part of Norwegian medical team in times of Corona in Italy

Norwegian emergency response team sent to Italy, Bergamo, to support and unburden doctors on site. The crisis team – doctors, nurses, paramedics, as well as logistic manager – do work in full protective gear, to ensure against risks. Part of the protective gear are Joya shoes, the model IQ SR White, so that the team can work in the hospital painlessly, relieving feet, joints and the back. Read full article...

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Pascal Zuberbühler becomes the new ambassador for the Swiss brand kybun Joya

Pascal Zuberbühler becomes the new ambassador for the Swiss brand kybun Joya

Pascal Zuberbühler, 6-time Swiss champion, 3-time cup winner and true football legend, is the new ambassador for the Swiss health shoe company kybun Joya. Protection of the joints, relaxation of the muscles and ligaments are a daily requirement for professional athletes. Pascal Zuberbühler, as a former professional footballer, knows exactly how important the functionality of the musculoskeletal system is and will therefore represent kybun Joya. His personal use of the...

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Pascal Zuberbühler becomes the new ambassador for the Swiss brand kybun Joya

Pascal Zuberbühler, 6-time Swiss champion, 3-time cup winner and true football legend, is the new ambassador for the Swiss health shoe company kybun Joya. Protection of the joints, relaxation of the muscles and ligaments are a daily requirement for professional athletes. Pascal Zuberbühler, as a former professional footballer, knows exactly how important the functionality of the musculoskeletal system is and will therefore represent kybun Joya. His personal use of the...

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Fall/Winter 21 Collection

Fall/Winter 21 Collection

The new Joya collection promises a comfortable and fashionable fall/winter season! Highlights are especially the new ankle boots in bold brown and black tones, which are not only fully on trend, but also guarantee the customer the tried and tested healthy Joya walking comfort. In addition, the new low shoes in calm fall and winter colors, such as dark pink tones, provide a special eye-catcher material during the cold season!...

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Fall/Winter 21 Collection

The new Joya collection promises a comfortable and fashionable fall/winter season! Highlights are especially the new ankle boots in bold brown and black tones, which are not only fully on trend, but also guarantee the customer the tried and tested healthy Joya walking comfort. In addition, the new low shoes in calm fall and winter colors, such as dark pink tones, provide a special eye-catcher material during the cold season!...

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5 comfortable autumn shoes for women

5 comfortable autumn shoes for women

The days are getting shorter, the leaves are turning into warm red and orange tones and it is getting colder – autumn is just around the corner. Now it's time to put away the light summer shoes and switch the wardrobe to autumn fashion. Are you still missing the right footwear for the colder days? For your inspiration we are introducing five comfortable autumn shoes today.   London II Black...

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5 comfortable autumn shoes for women

The days are getting shorter, the leaves are turning into warm red and orange tones and it is getting colder – autumn is just around the corner. Now it's time to put away the light summer shoes and switch the wardrobe to autumn fashion. Are you still missing the right footwear for the colder days? For your inspiration we are introducing five comfortable autumn shoes today.   London II Black...

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3 comfort shoe models for women on different work occasions

3 comfort shoe models for women on different work occasions

We spend up to 12 hours a day at work. Regardless of whether you stand and walk a lot or spend most of your time sitting in front of the computer – with the right footwear, frequent back and joint pain can be alleviated and the musculoskeletal system can be relieved. For this reason, we present three comfortable women shoe models for different work areas in this article. IQ ESD...

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3 comfort shoe models for women on different work occasions

We spend up to 12 hours a day at work. Regardless of whether you stand and walk a lot or spend most of your time sitting in front of the computer – with the right footwear, frequent back and joint pain can be alleviated and the musculoskeletal system can be relieved. For this reason, we present three comfortable women shoe models for different work areas in this article. IQ ESD...

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Spring/Summer Collection 2022

New designs, fresh colors and the proven Joya comfort - this year's spring/summer collection offers massive highlights!   In addition to familiar models, the new collection offers a lightweight sole for every day with the "Nuvola" sole technology. The unique wave-shaped foam insole makes any everyday activity a carefree and effortless experience! The new sole technology "Nuvola" is characterized by its lightness, which contributes to a delightful walking feeling and allows...

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Spring/Summer Collection 2022

New designs, fresh colors and the proven Joya comfort - this year's spring/summer collection offers massive highlights!   In addition to familiar models, the new collection offers a lightweight sole for every day with the "Nuvola" sole technology. The unique wave-shaped foam insole makes any everyday activity a carefree and effortless experience! The new sole technology "Nuvola" is characterized by its lightness, which contributes to a delightful walking feeling and allows...

Read more →

Kilimanjaro Adventure - The Mother-Child Program

Kilimanjaro Adventure - The Mother-Child Program

Tanzania is one of the poorest countries in the world and life is a daily struggle for survival. Extreme diseases add to the fact that many children become orphans and must take responsibility for their house and siblings at a very early age. They grow up under unimaginable circumstances and almost half of the children under the age of 5 are underdeveloped in their physical growth, due to malnutrition.  ...

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Kilimanjaro Adventure - The Mother-Child Program

Tanzania is one of the poorest countries in the world and life is a daily struggle for survival. Extreme diseases add to the fact that many children become orphans and must take responsibility for their house and siblings at a very early age. They grow up under unimaginable circumstances and almost half of the children under the age of 5 are underdeveloped in their physical growth, due to malnutrition.  ...

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The new Joya Nuvola Sole Technology

The new Joya Nuvola Sole Technology

The new Nuvola technology is particularly lightweight and provides an incomparable delightful and comfortable wearing sensation, thanks to the unique wavy "nuvola foam insole".       A modern and casual feel-good shoe for everyday`s relaxed mobility - exploring new places, meeting new people and sharing good times.   Watch the Nuvola sole with the Sven Dark Blue for HIM in Action:     

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The new Joya Nuvola Sole Technology

The new Nuvola technology is particularly lightweight and provides an incomparable delightful and comfortable wearing sensation, thanks to the unique wavy "nuvola foam insole".       A modern and casual feel-good shoe for everyday`s relaxed mobility - exploring new places, meeting new people and sharing good times.   Watch the Nuvola sole with the Sven Dark Blue for HIM in Action:     

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Setting an example against poverty with sports

Setting an example against poverty with sports

Climbing the Kilimanjaro in Tanzania had an important, overriding goal. Together with a group of around 20 participants, the two health shoe entrepreneurs Karl Müller and Claudio Minder raised over 300’000 CHF for a local mother-child project.   Karl and Claudio were drawn to Tanzania, because they wanted to pay respect to the origin of the health shoes, which were inspired exactly 25 years ago by the upright and natural...

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Setting an example against poverty with sports

Climbing the Kilimanjaro in Tanzania had an important, overriding goal. Together with a group of around 20 participants, the two health shoe entrepreneurs Karl Müller and Claudio Minder raised over 300’000 CHF for a local mother-child project.   Karl and Claudio were drawn to Tanzania, because they wanted to pay respect to the origin of the health shoes, which were inspired exactly 25 years ago by the upright and natural...

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25 years of health shoes - time for change

25 years of health shoes - time for change

The kybun Joya Group is carrying out the generational change from health shoe pioneer Karl Müller III (MBT, kybun) to his son Karl Müller IV (Joya), to mark the 25th anniversary of the health shoes from eastern Switzerland. Great tasks await the junior -  two traditional Swiss shoe brands are integrated into the group.   Read full article from the entrepreneur magazine Leader here...   Everything took its origin in 1997....

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25 years of health shoes - time for change

The kybun Joya Group is carrying out the generational change from health shoe pioneer Karl Müller III (MBT, kybun) to his son Karl Müller IV (Joya), to mark the 25th anniversary of the health shoes from eastern Switzerland. Great tasks await the junior -  two traditional Swiss shoe brands are integrated into the group.   Read full article from the entrepreneur magazine Leader here...   Everything took its origin in 1997....

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kybun and Joya merge

kybun and Joya merge

The two world market leaders in the field of health shoes are merging. In the future, the brands "kybun" and "Joya" will be managed under one roof - that of the kybun Joya Group. With the merger, kybun and Joya are expanding their global market leadership. The established brands will now be managed under the umbrella of the kybun Joya Group. The new management team of the kybun Joya Group...

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kybun and Joya merge

The two world market leaders in the field of health shoes are merging. In the future, the brands "kybun" and "Joya" will be managed under one roof - that of the kybun Joya Group. With the merger, kybun and Joya are expanding their global market leadership. The established brands will now be managed under the umbrella of the kybun Joya Group. The new management team of the kybun Joya Group...

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The Joya Active Sole Technology

The Joya Active Sole Technology

Joya Active Sole Technology: Perfect for Active Individuals – The Ultimate Companion for Your Active Days Have you ever wondered how to take your athletic activities to the next level? Or how to optimally support your feet and muscles with every step you take? The answer to these questions is "Joya Active Sole." Shoe models with the Active Sole are an absolute must for sports enthusiasts and active individuals. With...

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The Joya Active Sole Technology

Joya Active Sole Technology: Perfect for Active Individuals – The Ultimate Companion for Your Active Days Have you ever wondered how to take your athletic activities to the next level? Or how to optimally support your feet and muscles with every step you take? The answer to these questions is "Joya Active Sole." Shoe models with the Active Sole are an absolute must for sports enthusiasts and active individuals. With...

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The Joya Veloce Sole in test

The Joya Veloce Sole in test

Next year Joya will launch the new Veloce series for men and women, a newly developed lightweight sole with a progressive and technical design. It provides optimal rolling, arch support and that certain something with the stylishly designed outsole. Now it has been tested by the Joya founders & team at the 3-country half marathon for its resilience, with the result: this new sole delivers everything it promises and we are...

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The Joya Veloce Sole in test

Next year Joya will launch the new Veloce series for men and women, a newly developed lightweight sole with a progressive and technical design. It provides optimal rolling, arch support and that certain something with the stylishly designed outsole. Now it has been tested by the Joya founders & team at the 3-country half marathon for its resilience, with the result: this new sole delivers everything it promises and we are...

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Spring/Summer Collection 2023

Spring/Summer 2023 Collection The Joya spring/summer collection 2023 convinces with sensational new models! With the new Veloce series for men and women comes a newly developed lightweight sole with progressive and technical design on the market. It provides optimal rolling, arch support and that certain something with the stylish outsole.     The Veloce M Light Grey for our men.   But also in terms of sandals, we try to impress...

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Spring/Summer Collection 2023

Spring/Summer 2023 Collection The Joya spring/summer collection 2023 convinces with sensational new models! With the new Veloce series for men and women comes a newly developed lightweight sole with progressive and technical design on the market. It provides optimal rolling, arch support and that certain something with the stylish outsole.     The Veloce M Light Grey for our men.   But also in terms of sandals, we try to impress...

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New kybun Joya Shop in Zurich!

The opening of the kybun Joya flagship store was celebrated with great joy, attended by around 120 guests. The store is situated in a prime location between the renowned "Bahnhofstrasse" and the charming "Rennweg". The new shop impresses with a modern look, spacious atmosphere, and bright color schemes. With over 153 m2 , it provides ample space for shoes, health products, and personal health consultations. Today, there are kybun Joya shops worldwide at...

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New kybun Joya Shop in Zurich!

The opening of the kybun Joya flagship store was celebrated with great joy, attended by around 120 guests. The store is situated in a prime location between the renowned "Bahnhofstrasse" and the charming "Rennweg". The new shop impresses with a modern look, spacious atmosphere, and bright color schemes. With over 153 m2 , it provides ample space for shoes, health products, and personal health consultations. Today, there are kybun Joya shops worldwide at...

Read more →

Comfortable Travel: Tips for the Right Shoes

Comfortable Travel: Tips for the Right Shoes

Sore spots, blisters, and achy feet – totally unwanted issues, especially during a vacation when there's so much to explore and thousands of steps to take each day. Choosing the right shoes can provide a solution to this. Pay attention to the following criteria that your shoe should meet:  Lightweight: Opt for a model that is particularly light. Breathable material: Lightweight mesh fabric is highly recommended. The right sole: A cushioned sole is...

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Comfortable Travel: Tips for the Right Shoes

Sore spots, blisters, and achy feet – totally unwanted issues, especially during a vacation when there's so much to explore and thousands of steps to take each day. Choosing the right shoes can provide a solution to this. Pay attention to the following criteria that your shoe should meet:  Lightweight: Opt for a model that is particularly light. Breathable material: Lightweight mesh fabric is highly recommended. The right sole: A cushioned sole is...

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Tips for Choosing the Right Shoes

Tips for Choosing the Right Shoes

A well-chosen shoe can have a significant impact on the comfort and health of your feet. Therefore, it's important to consider some key factors when selecting shoes. Below, we'll present five crucial tips to help you make the right choice of footwear and ensure that your feet receive optimal support. Appropriate Shoe Shape: Choose shoes that match your foot shape. Shoes with pointed toes are not suitable for wide feet....

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Tips for Choosing the Right Shoes

A well-chosen shoe can have a significant impact on the comfort and health of your feet. Therefore, it's important to consider some key factors when selecting shoes. Below, we'll present five crucial tips to help you make the right choice of footwear and ensure that your feet receive optimal support. Appropriate Shoe Shape: Choose shoes that match your foot shape. Shoes with pointed toes are not suitable for wide feet....

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Tips for a Healthy Back

Tips for a Healthy Back

With the right choice of shoes, you can already do a lot for your back. Here are five helpful tips that will benefit your back. Treat Your Back to Comfort: Choose shoes with good cushioning and sole support to relieve your spine. The Perfect Fit: Ensure your shoes fit just right. Opting for too tight or too loose footwear can lead to posture issues and back discomfort. Lower Back Stability:...

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Tips for a Healthy Back

With the right choice of shoes, you can already do a lot for your back. Here are five helpful tips that will benefit your back. Treat Your Back to Comfort: Choose shoes with good cushioning and sole support to relieve your spine. The Perfect Fit: Ensure your shoes fit just right. Opting for too tight or too loose footwear can lead to posture issues and back discomfort. Lower Back Stability:...

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The art of shoe care: a guide to shining shoes

The art of shoe care: a guide to shining shoes

A stylish shoe can be the icing on the cake of any outfit, but only if it is cared for. Find out how to keep your shoes in top shape, depending on the demands of our most commonly used upper materials, in this article. Genuine leather love Genuine leather is timeless and long-lasting, but only if it's cared for properly. Start with a gentle clean to remove dirt and then...

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The art of shoe care: a guide to shining shoes

A stylish shoe can be the icing on the cake of any outfit, but only if it is cared for. Find out how to keep your shoes in top shape, depending on the demands of our most commonly used upper materials, in this article. Genuine leather love Genuine leather is timeless and long-lasting, but only if it's cared for properly. Start with a gentle clean to remove dirt and then...

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How to determine your shoe width

How to determine your shoe width

Alongside the shoe size, the shoe width is an important criteria for finding the perfectly fitting shoe! The aim of this width system is to give your foot sufficient freedom of movement and at the same time provide firm support. This results in optimum comfort and the best conditions for maintaining your foot health. The innovative Joya sole technology also ensures pleasant cushioning and pressure distribution. In this article, we...

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How to determine your shoe width

Alongside the shoe size, the shoe width is an important criteria for finding the perfectly fitting shoe! The aim of this width system is to give your foot sufficient freedom of movement and at the same time provide firm support. This results in optimum comfort and the best conditions for maintaining your foot health. The innovative Joya sole technology also ensures pleasant cushioning and pressure distribution. In this article, we...

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Cooperation with furniture giant IKEA

Cooperation with furniture giant IKEA

Joya announces new cooperation with the swedish furniture giant IKEA. Goal of the cooperation will be to manufacture a fashionable healthy shoe out of used IKEA carrier bags, so that employees and customers can walk especially healthy and comfortable through the endless corridors of the furniture store. The new IKEA shoe is 100% vegan, is called “IKEA Billy” and is made of old IKEA carrier bags and one of Joya’s...

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Cooperation with furniture giant IKEA

Joya announces new cooperation with the swedish furniture giant IKEA. Goal of the cooperation will be to manufacture a fashionable healthy shoe out of used IKEA carrier bags, so that employees and customers can walk especially healthy and comfortable through the endless corridors of the furniture store. The new IKEA shoe is 100% vegan, is called “IKEA Billy” and is made of old IKEA carrier bags and one of Joya’s...

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Joya shoes shine in new splendor

Joya shoes shine in new splendor

Pimped up Joya shoes: Jane is a professional crystal-embellisher specializing in footwear. It is something she has been doing for many years now and first started off as a hobby and has grown over the years to a place where she had the opportunity to work for a wide range of clients.   In the showbusiness industry, she was delighted to make the shoes for the Spice Girls tour last...

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Joya shoes shine in new splendor

Pimped up Joya shoes: Jane is a professional crystal-embellisher specializing in footwear. It is something she has been doing for many years now and first started off as a hobby and has grown over the years to a place where she had the opportunity to work for a wide range of clients.   In the showbusiness industry, she was delighted to make the shoes for the Spice Girls tour last...

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Shoe industry revolutionaries

Shoe industry revolutionaries

Latest News from the Frankfurter Allgemeine Zeitung (FAZ): Regional ties, comfort/sport footwear and religion. In this triad, Karl Müller Senior (kybun) and Karl Müller Junior (Joya) follow their very own ways - in their lives and as entrepreneurs. At the same time, they never lose sight of their most important goal: "It is not about maximizing sale, it is about making pain-free walking possible!", so Karl Müller Senior & Junior....

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Shoe industry revolutionaries

Latest News from the Frankfurter Allgemeine Zeitung (FAZ): Regional ties, comfort/sport footwear and religion. In this triad, Karl Müller Senior (kybun) and Karl Müller Junior (Joya) follow their very own ways - in their lives and as entrepreneurs. At the same time, they never lose sight of their most important goal: "It is not about maximizing sale, it is about making pain-free walking possible!", so Karl Müller Senior & Junior....

Read more →

Shoe brand remains in Swiss hands: Entrepreneurial family Müller takes over "Kandahar”

Shoe brand remains in Swiss hands: Entrepreneurial family Müller takes over "Kandahar”

Surprise in the shoe industry: The traditional and exclusive shoe brand "Kandahar" is taken over by the Thurgau entrepreneurial family Karl Müller (kybun & Joya). With the change of ownership, the production site is gradually moved from Gwatt to Sennwald. Since 1932, the name "Kandahar" has stood for exclusive quality, craftsmanship and Swissness. Company founder Fritz von Allmen initially manufactured ski boots. He achieved a breakthrough with the après-ski boot...

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Shoe brand remains in Swiss hands: Entrepreneurial family Müller takes over "Kandahar”

Surprise in the shoe industry: The traditional and exclusive shoe brand "Kandahar" is taken over by the Thurgau entrepreneurial family Karl Müller (kybun & Joya). With the change of ownership, the production site is gradually moved from Gwatt to Sennwald. Since 1932, the name "Kandahar" has stood for exclusive quality, craftsmanship and Swissness. Company founder Fritz von Allmen initially manufactured ski boots. He achieved a breakthrough with the après-ski boot...

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Joya at the E&Y Entrepreneur of the Year Award

Joya at the E&Y Entrepreneur of the Year Award

Wow! What an honor: Joya founders Karl Müller and Claudio Minder are among the finalists of this year’s Ernst & Young Entrepreneur of the Year Award of Switzerland!   You may be wondering what kind of award this is? In a nutshell: it’s the world’s largest and most prestigious price for entrepreneurial work. Of course, we at Joya are thrilled and look forward to the upcoming award ceremony with excitement...

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Joya at the E&Y Entrepreneur of the Year Award

Wow! What an honor: Joya founders Karl Müller and Claudio Minder are among the finalists of this year’s Ernst & Young Entrepreneur of the Year Award of Switzerland!   You may be wondering what kind of award this is? In a nutshell: it’s the world’s largest and most prestigious price for entrepreneurial work. Of course, we at Joya are thrilled and look forward to the upcoming award ceremony with excitement...

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E&Y Entrepreneur of the Year Award Gala

Joya founders Karl Müller and Claudio Minder were nominated as finalists for this year’s Ernst & Young Entrepreneur of the Year Award Switzerland – the largest and most prestigious award for entrepreneurial work.   The winners were announced at a grand award gala at the Samsung Hall in Zurich. One of the highlights was a live broadcast at Joya’s headquarters in Roggwil, where the team was busy keeping their fingers...

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E&Y Entrepreneur of the Year Award Gala

Joya founders Karl Müller and Claudio Minder were nominated as finalists for this year’s Ernst & Young Entrepreneur of the Year Award Switzerland – the largest and most prestigious award for entrepreneurial work.   The winners were announced at a grand award gala at the Samsung Hall in Zurich. One of the highlights was a live broadcast at Joya’s headquarters in Roggwil, where the team was busy keeping their fingers...

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From Säntis to Kilimanjaro

From Säntis to Kilimanjaro

Setting a sign against poverty with sporting commitment - in the luggage health shoes and sponsorship money for a mother-child project on site. Together with a group of around 20 participants, the two shoe manufacturers from eastern Switzerland, Karl Müller and Claudio Minder, set out on their journey. The adventure from Säntis to Kilimanjaro leads Karl and Claudio to the origin of their health shoes. As early as 25 years...

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From Säntis to Kilimanjaro

Setting a sign against poverty with sporting commitment - in the luggage health shoes and sponsorship money for a mother-child project on site. Together with a group of around 20 participants, the two shoe manufacturers from eastern Switzerland, Karl Müller and Claudio Minder, set out on their journey. The adventure from Säntis to Kilimanjaro leads Karl and Claudio to the origin of their health shoes. As early as 25 years...

Read more →

Kilimanjaro Adventure - the ascent begins

Kilimanjaro Adventure - the ascent begins

Approximately 25’000 people attempt to summit the Kilimanjaro annually, but only two thirds will be successful. The Joya founders started their ascent of 6 nights and 7 days on the so called “Whiskey Road” to the top of the Kilimanjaro! Along the way they challenged and will still challenge several climate zones. From rainforest, moorland, alpine desert to arctic summit. First thing to be recognized during the first 3 days...

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Kilimanjaro Adventure - the ascent begins

Approximately 25’000 people attempt to summit the Kilimanjaro annually, but only two thirds will be successful. The Joya founders started their ascent of 6 nights and 7 days on the so called “Whiskey Road” to the top of the Kilimanjaro! Along the way they challenged and will still challenge several climate zones. From rainforest, moorland, alpine desert to arctic summit. First thing to be recognized during the first 3 days...

Read more →

Sustainability in the shoe business

The Joya founders Karl and Claudio about sustainability in the shoe industry!   "For us, sustainability means developing qualitative and high-quality products that are used beyond their normal life cycle, in order to leave a mark in the area of social sustainability!"   More in the video...

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Sustainability in the shoe business

The Joya founders Karl and Claudio about sustainability in the shoe industry!   "For us, sustainability means developing qualitative and high-quality products that are used beyond their normal life cycle, in order to leave a mark in the area of social sustainability!"   More in the video...

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kybun Joya sponsors children's soccer camps

kybun Joya sponsors children's soccer camps

Only the best for our little ones - in this case, soccer camps with top coaches, such as Daniel Tarone (ex-player FC Zurich) and Jordi Quintilla (professional FC St. Gallen). The goal: to have fun, to develop and to get the best out of oneself and one's abilities in football and all that in kybun Joya jerseys - what more does a child need?  The kids during a game and...

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kybun Joya sponsors children's soccer camps

Only the best for our little ones - in this case, soccer camps with top coaches, such as Daniel Tarone (ex-player FC Zurich) and Jordi Quintilla (professional FC St. Gallen). The goal: to have fun, to develop and to get the best out of oneself and one's abilities in football and all that in kybun Joya jerseys - what more does a child need?  The kids during a game and...

Read more →

Fall/Winter Collection 2022

The new fall/winter collection 2022 promises great things! Not only will sales hits be staged in color, but with the new sole technology "Active" Joya brings a sporty outdoor outsole for healthy and pain-free acitve walking to the market. With low-cut and high-cut models for men and women, an optimal cushioning/rebound effect, special slip resistance as well as stability is provided in any weather!  The Cadore STX W Blue -...

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Fall/Winter Collection 2022

The new fall/winter collection 2022 promises great things! Not only will sales hits be staged in color, but with the new sole technology "Active" Joya brings a sporty outdoor outsole for healthy and pain-free acitve walking to the market. With low-cut and high-cut models for men and women, an optimal cushioning/rebound effect, special slip resistance as well as stability is provided in any weather!  The Cadore STX W Blue -...

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20 years of Tatort Münster and Joya was on site

20 years of Tatort Münster and Joya was on site

Reason to celebrate - 20 years ago the first "Tatort Münster" was broadcast on ARD television! Congratulations to the anniversary and we are happy that Claus Dieter Clausnitzer celebrated it in Joya shoes! He wore the model Cancun Dark Navy of the Joya Wave sole technology.   Well done!

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20 years of Tatort Münster and Joya was on site

Reason to celebrate - 20 years ago the first "Tatort Münster" was broadcast on ARD television! Congratulations to the anniversary and we are happy that Claus Dieter Clausnitzer celebrated it in Joya shoes! He wore the model Cancun Dark Navy of the Joya Wave sole technology.   Well done!

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The Joya Way - Claudio Minder in interview

Joya co-founder Claudio Minder was interviewed last night by SRF about the recently published book "The Joya Way". Watch the interview now and learn more about the success story of the Swiss shoe manufacturer Joya...

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The Joya Way - Claudio Minder in interview

Joya co-founder Claudio Minder was interviewed last night by SRF about the recently published book "The Joya Way". Watch the interview now and learn more about the success story of the Swiss shoe manufacturer Joya...

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Joya brand launches new look!

Dynamic movements, fresh colors, and pure joy – these were the key aspects in the development of the new Joya look. Our goal is to strengthen the brand's profile and convey what Joya shoes are all about: stylish, high-quality, and comfortable shoes that promote health and provide our customers with more comfort in everyday life. Another step in sharpening our brand positioning is the introduction of our new slogan: "Shoes...

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Joya brand launches new look!

Dynamic movements, fresh colors, and pure joy – these were the key aspects in the development of the new Joya look. Our goal is to strengthen the brand's profile and convey what Joya shoes are all about: stylish, high-quality, and comfortable shoes that promote health and provide our customers with more comfort in everyday life. Another step in sharpening our brand positioning is the introduction of our new slogan: "Shoes...

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Walking, strolling, moving: Which sole suits you?

Walking, strolling, moving: Which sole suits you?

To find the right Joya sole, it is important to weigh your individual needs and preferences. Consider factors such as your foot shape, health condition, and how you plan to use the shoes. Here are some steps that can help you decide: Activities and Lifestyle: Consider how you will primarily use your shoes. Do you travel a lot, play sports, or need comfort for everyday wear? Foot health: Consider any foot problems...

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Walking, strolling, moving: Which sole suits you?

To find the right Joya sole, it is important to weigh your individual needs and preferences. Consider factors such as your foot shape, health condition, and how you plan to use the shoes. Here are some steps that can help you decide: Activities and Lifestyle: Consider how you will primarily use your shoes. Do you travel a lot, play sports, or need comfort for everyday wear? Foot health: Consider any foot problems...

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Healthy Office Habits: Take Good Care of Your Feet at Work

Healthy Office Habits: Take Good Care of Your Feet at Work

Ensure good foot health even at the office! With these simple measures, you can prevent discomfort and promote the well-being of your feet in the workplace. Here are five practical tips: Comfortable Footwear: Wear comfortable, well-fitting shoes that provide adequate support for your feet. Proper Sitting Position: Keep your feet flat on the floor and avoid crossing your legs to ensure proper circulation.  Frequent Standing: Stand up regularly, take a...

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Healthy Office Habits: Take Good Care of Your Feet at Work

Ensure good foot health even at the office! With these simple measures, you can prevent discomfort and promote the well-being of your feet in the workplace. Here are five practical tips: Comfortable Footwear: Wear comfortable, well-fitting shoes that provide adequate support for your feet. Proper Sitting Position: Keep your feet flat on the floor and avoid crossing your legs to ensure proper circulation.  Frequent Standing: Stand up regularly, take a...

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Happy Feet: Tips to Prevent Blisters and Pressure Points

Happy Feet: Tips to Prevent Blisters and Pressure Points

To ensure your feet stay comfortable and pain-free in any shoe, here are five valuable tips to prevent blisters and pressure points: Choose the right shoe size: Make sure your shoes fit well to avoid friction. Regularly measure your feet. Break in new shoes gradually: Wear new shoes for short periods initially to prevent blisters. Wear breathable socks: Opt for socks that breathe to reduce sweat and friction. Take care...

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Happy Feet: Tips to Prevent Blisters and Pressure Points

To ensure your feet stay comfortable and pain-free in any shoe, here are five valuable tips to prevent blisters and pressure points: Choose the right shoe size: Make sure your shoes fit well to avoid friction. Regularly measure your feet. Break in new shoes gradually: Wear new shoes for short periods initially to prevent blisters. Wear breathable socks: Opt for socks that breathe to reduce sweat and friction. Take care...

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A successful New Year: 4 steps to establishing sustainable habits

A successful New Year: 4 steps to establishing sustainable habits

A goal without a plan is just a wish - Antoine de Saint-Exupéry in "The Little Prince" In today's fast-paced world, it can be a real challenge to make positive changes in our lives. In this article, we give you tips on how to successfully integrate new habits into your life using the example of "more healthy exercise". Set yourself clear goals: Before you start introducing new habits, it is...

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A successful New Year: 4 steps to establishing sustainable habits

A goal without a plan is just a wish - Antoine de Saint-Exupéry in "The Little Prince" In today's fast-paced world, it can be a real challenge to make positive changes in our lives. In this article, we give you tips on how to successfully integrate new habits into your life using the example of "more healthy exercise". Set yourself clear goals: Before you start introducing new habits, it is...

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How Joya shoes contribute to your back health

How Joya shoes contribute to your back health

Joya shoes are considered to be easy on the back thanks to their innovative sole technology, which has a relieving effect on the back. The soles of Joya shoes are particularly soft and elastic, which promotes a natural rolling movement when walking. This helps to reduce pressure on the spine and joints, which in turn promotes back health. The cushioning properties of the soles absorb shocks and vibrations that occur...

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How Joya shoes contribute to your back health

Joya shoes are considered to be easy on the back thanks to their innovative sole technology, which has a relieving effect on the back. The soles of Joya shoes are particularly soft and elastic, which promotes a natural rolling movement when walking. This helps to reduce pressure on the spine and joints, which in turn promotes back health. The cushioning properties of the soles absorb shocks and vibrations that occur...

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April Fools

April Fools

«IKEA Billy» – you could have been a fantastic shoe experience! We do want to dissolve our April Fool’s joke and make it up to you! VOUCHER-CODE: JOYAAPRIL10 Joya offers a 10% voucher*, to be redeemed ONLINE till the 5th of april. Shop your favorite Joya shoes now and profit from our 10% “april fools’joke”!   *per customer only once and not in combination with other discounts redeemable

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April Fools

«IKEA Billy» – you could have been a fantastic shoe experience! We do want to dissolve our April Fool’s joke and make it up to you! VOUCHER-CODE: JOYAAPRIL10 Joya offers a 10% voucher*, to be redeemed ONLINE till the 5th of april. Shop your favorite Joya shoes now and profit from our 10% “april fools’joke”!   *per customer only once and not in combination with other discounts redeemable

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Joya launches new shoe care series

Joya launches new shoe care series

In cooperation with Pep*Up, Joya has developed care products made from pure natural products with plant extracts. Pep*Up products are organically based, dermatologically tested and produced in an Austrian factory. From cleaning sponge, leather care with lemongrass oil, suede care with organic jojoba oil, to a citrus fresh deodorant spray with organic orange oil, Joya offers ideal shoe care now. Advantages: Exclusively developed recipe for Joya shoes Cleans, nourishes, impregnates...

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Joya launches new shoe care series

In cooperation with Pep*Up, Joya has developed care products made from pure natural products with plant extracts. Pep*Up products are organically based, dermatologically tested and produced in an Austrian factory. From cleaning sponge, leather care with lemongrass oil, suede care with organic jojoba oil, to a citrus fresh deodorant spray with organic orange oil, Joya offers ideal shoe care now. Advantages: Exclusively developed recipe for Joya shoes Cleans, nourishes, impregnates...

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The digital quick test for your health

The digital quick test for your health

You have probably noticed by now that we have allowed ourselves a little joke, because we cannot take care of your health digitally - April Fools! However, we hope we could give you a moment of smile! Regardless, healthy footwear can help you stay healthy. Get quality advice from a movement expert in our stores so you can find a shoe that fits you just right! Your musculoskeletal system will...

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The digital quick test for your health

You have probably noticed by now that we have allowed ourselves a little joke, because we cannot take care of your health digitally - April Fools! However, we hope we could give you a moment of smile! Regardless, healthy footwear can help you stay healthy. Get quality advice from a movement expert in our stores so you can find a shoe that fits you just right! Your musculoskeletal system will...

Read more →

At the 3-country Marathon, wearing Joya shoes

At the 3-country Marathon, wearing Joya shoes

Most of us probably prefer to spend our Sunday comfortably on the couch - but not our kybun Joya running team! This team runs, as part of the 3-country half marathon, an easy 21.097 km path – the founders Karl and Claudio wearing Joya shoes!   The 3-country marathon with its various competitions is the largest running event in the region of the Lake Constance. The scenic paths on the...

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At the 3-country Marathon, wearing Joya shoes

Most of us probably prefer to spend our Sunday comfortably on the couch - but not our kybun Joya running team! This team runs, as part of the 3-country half marathon, an easy 21.097 km path – the founders Karl and Claudio wearing Joya shoes!   The 3-country marathon with its various competitions is the largest running event in the region of the Lake Constance. The scenic paths on the...

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Farewell back pain

Farewell back pain

Back pain – unfortunately, almost everyone knows what we are talking about!   Whether you sit in an unfavorable position in front of the computer, or the well-known lumbago is responsible for the restriction of movement - the muscles on the cervical, thoracic or lumbar spine hurt and are hardened. In the long run, this affects the quality of life. Back problems are not only a physical, but above all,...

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Farewell back pain

Back pain – unfortunately, almost everyone knows what we are talking about!   Whether you sit in an unfavorable position in front of the computer, or the well-known lumbago is responsible for the restriction of movement - the muscles on the cervical, thoracic or lumbar spine hurt and are hardened. In the long run, this affects the quality of life. Back problems are not only a physical, but above all,...

Read more →

Kilimanjaro Adventure

Kilimanjaro Adventure

In February 2022, the time has come: Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro, the roof of Africa - in Joya shoes!   The main goal of the adventure is to raise funds for children in Tanzania who are growing up in extreme poverty. Organized by 4M Switzerland in cooperation with the charity Compassion, the participants will visit help centers and meet the local children. The...

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Kilimanjaro Adventure

In February 2022, the time has come: Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro, the roof of Africa - in Joya shoes!   The main goal of the adventure is to raise funds for children in Tanzania who are growing up in extreme poverty. Organized by 4M Switzerland in cooperation with the charity Compassion, the participants will visit help centers and meet the local children. The...

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Kilimanjaro Adventure - Helping children in need

Kilimanjaro Adventure - Helping children in need

In February 2022, Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro in Joya shoes. The trip is organized by 4M Switzerland in collaboration with the charity Compassion and serves a greater cause - to raise funds for children living in extreme poverty in Tanzania.   For 60 years the charity Compassion has been helping children around the world who are growing up in extreme poverty. Through sponsorships...

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Kilimanjaro Adventure - Helping children in need

In February 2022, Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro in Joya shoes. The trip is organized by 4M Switzerland in collaboration with the charity Compassion and serves a greater cause - to raise funds for children living in extreme poverty in Tanzania.   For 60 years the charity Compassion has been helping children around the world who are growing up in extreme poverty. Through sponsorships...

Read more →

Kilimanjaro Adventure – Endurance Test for the Joya Active Sole

Kilimanjaro Adventure – Endurance Test for the Joya Active Sole

Only a few weeks until February - then Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro in Tanzania. The perfect opportunity to put the Joya Active sole technology to the test before its launch.   The newly developed Active sole features a combination of a soft elastic midsole and a supportive forefoot stabilizer. The sole structure is rounded off by a trekking sole, which provides a firm...

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Kilimanjaro Adventure – Endurance Test for the Joya Active Sole

Only a few weeks until February - then Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro in Tanzania. The perfect opportunity to put the Joya Active sole technology to the test before its launch.   The newly developed Active sole features a combination of a soft elastic midsole and a supportive forefoot stabilizer. The sole structure is rounded off by a trekking sole, which provides a firm...

Read more →

Kilimanjaro Adventure - The mountain from above

Kilimanjaro Adventure - The mountain from above

You can admire the beautiful snow-covered peak of the Kilimanjaro high up among the clouds best, becoming aware of its full intensity!   Today's summit of Kilimanjaro originally consisted of three different peak points, formed after volcanic eruptions millions of years ago. The Shira volcanic cone is now extinct and eroded, while the other two, Mawenzi and Kibo, melted together after later eruptions. Kibo is the highest today with its...

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Kilimanjaro Adventure - The mountain from above

You can admire the beautiful snow-covered peak of the Kilimanjaro high up among the clouds best, becoming aware of its full intensity!   Today's summit of Kilimanjaro originally consisted of three different peak points, formed after volcanic eruptions millions of years ago. The Shira volcanic cone is now extinct and eroded, while the other two, Mawenzi and Kibo, melted together after later eruptions. Kibo is the highest today with its...

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From Säntis to Kilimanjaro - we made it!

From Säntis to Kilimanjaro - we made it!

The Joya founders Karl and Claudio spent 6 nights and 7 days on their journey  and they made it! They climbed the highest point of Kilimanjaro, the Uhuru summit at 5’895 meters!   It was shortly after midnight when the two set off on the last Kilimanjaro leg. The mercury showed -15 degrees, the hurricane-like wind provided for a felt temperature of up to -25 degrees. About 1’200 meters of...

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From Säntis to Kilimanjaro - we made it!

The Joya founders Karl and Claudio spent 6 nights and 7 days on their journey  and they made it! They climbed the highest point of Kilimanjaro, the Uhuru summit at 5’895 meters!   It was shortly after midnight when the two set off on the last Kilimanjaro leg. The mercury showed -15 degrees, the hurricane-like wind provided for a felt temperature of up to -25 degrees. About 1’200 meters of...

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Sustainable Joya soles from apple pomace

Sustainable Joya soles from apple pomace

Claudio Minder (CEO Joya), Paolo Spagnolo (CEO Momö), Katja Stadler (Apple Queen TG), Karl Müller (Founder Joya) from left   Joya is launching a new, healthy, organically produced sole made from apple pomace in collaboration with Mosterei Möhl in Arbon   Roggwil/Arbon. A healthy, organically produced shoe made from local raw materials. Health shoe entrepreneurs Karl Müller and Claudio Minder had the glorious idea of producing a healthy shoe sole from...

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Sustainable Joya soles from apple pomace

Claudio Minder (CEO Joya), Paolo Spagnolo (CEO Momö), Katja Stadler (Apple Queen TG), Karl Müller (Founder Joya) from left   Joya is launching a new, healthy, organically produced sole made from apple pomace in collaboration with Mosterei Möhl in Arbon   Roggwil/Arbon. A healthy, organically produced shoe made from local raw materials. Health shoe entrepreneurs Karl Müller and Claudio Minder had the glorious idea of producing a healthy shoe sole from...

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ESC participant wears Müller Group shoes

ESC participant wears Müller Group shoes

As a member of the Müller shoe group, we are very happy to see Kandahar shoes on the world stage of the ESC - what a highlight! On May 10, 2022 the time has come - 40 countries will compete against each other for the Eurovision Song Contest in Turin (Italy). Switzerland will compete with Marius Bear and hopes for the big win with "Boys Do Cry"! The song is...

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ESC participant wears Müller Group shoes

As a member of the Müller shoe group, we are very happy to see Kandahar shoes on the world stage of the ESC - what a highlight! On May 10, 2022 the time has come - 40 countries will compete against each other for the Eurovision Song Contest in Turin (Italy). Switzerland will compete with Marius Bear and hopes for the big win with "Boys Do Cry"! The song is...

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Joya Merino Socks - high quality socks subscription

Joya Merino Socks - high quality socks subscription

Why you should choose Merino Socks? Merino wool is one of the most valuable, premium and high-quality natural fibers in the world. With its unique properties, it is perfect for everyday wear. Merino wool properties Particularly soft and fine, does not scratch the skin Warms in cold weather, but at the same time cools in warm weather Remains warm, even when wet Anti-odor, even with long and daily wear Easy...

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Joya Merino Socks - high quality socks subscription

Why you should choose Merino Socks? Merino wool is one of the most valuable, premium and high-quality natural fibers in the world. With its unique properties, it is perfect for everyday wear. Merino wool properties Particularly soft and fine, does not scratch the skin Warms in cold weather, but at the same time cools in warm weather Remains warm, even when wet Anti-odor, even with long and daily wear Easy...

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The Joya Wave Technology

The Joya Wave Technology

The Joya Wave Technology offers a custom-fit solution for every foot, thanks to the multi-fit insole. The Wave models feature an exceptional arch support and special stability, which promotes and supports healthy walking and standing.     A modern casual shoe for comfort in every situation. Check out the Wave sole with the Maui Dark Blue for women in action here:    

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The Joya Wave Technology

The Joya Wave Technology offers a custom-fit solution for every foot, thanks to the multi-fit insole. The Wave models feature an exceptional arch support and special stability, which promotes and supports healthy walking and standing.     A modern casual shoe for comfort in every situation. Check out the Wave sole with the Maui Dark Blue for women in action here:    

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Opening of the kybun Joya Riding Park in Egnach

Opening of the kybun Joya Riding Park in Egnach

With a successful inauguration celebration, the Egnach and Surroundings Cavalry Association celebrated the opening of its new equestrian facility in Egnach under the radiant autumn weather. For 5 years, the project team has been working towards this day alongside sponsors and stakeholders, and everyone was tremendously excited about the significance of the structure for the association and the future of equestrian sports.       Urs Koller, the CEO of...

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Opening of the kybun Joya Riding Park in Egnach

With a successful inauguration celebration, the Egnach and Surroundings Cavalry Association celebrated the opening of its new equestrian facility in Egnach under the radiant autumn weather. For 5 years, the project team has been working towards this day alongside sponsors and stakeholders, and everyone was tremendously excited about the significance of the structure for the association and the future of equestrian sports.       Urs Koller, the CEO of...

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The kybun Joya Group in the NZZ

The kybun Joya Group in the NZZ

The shoe industry in Switzerland seems to be dying out, but the Müller entrepreneurial family and their associated kybun Joya Group are pushing back. They're committed to supporting the Swiss market, as evidenced by their recent acquisition of the iconic brand Kandahar, which garnered attention. Find out more in the article...

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The kybun Joya Group in the NZZ

The shoe industry in Switzerland seems to be dying out, but the Müller entrepreneurial family and their associated kybun Joya Group are pushing back. They're committed to supporting the Swiss market, as evidenced by their recent acquisition of the iconic brand Kandahar, which garnered attention. Find out more in the article...

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The new Fall/Winter collection 2023

The new Fall/Winter collection is really something to behold! Highlights for Women Elena Beige/Blue One of our latest models is the Elena Beige/Blue – timeless, contemporary slip-ons for everyday wear. With their stylish design and comfortable fit, they're the perfect choice to elevate your look and enjoy the day to the fullest. Dynamo Zip W Beige Another highlight from our new collection is our lace-up sneaker in a retro style,...

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The new Fall/Winter collection 2023

The new Fall/Winter collection is really something to behold! Highlights for Women Elena Beige/Blue One of our latest models is the Elena Beige/Blue – timeless, contemporary slip-ons for everyday wear. With their stylish design and comfortable fit, they're the perfect choice to elevate your look and enjoy the day to the fullest. Dynamo Zip W Beige Another highlight from our new collection is our lace-up sneaker in a retro style,...

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Getting More Movement in Your Daily Life: Here's How!

Getting More Movement in Your Daily Life: Here's How!

Movement is crucial for our health. It helps us stay fit, maintain our well-being, and feel better overall. You can achieve this quite easily by making small changes to your daily habits. Here are five practical tips: Walk or bike short distances Take the stairs instead of escalators or elevators Opt to stand instead of sitting in public transportation Use a workout mat or home exercise bike while watching TV...

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Getting More Movement in Your Daily Life: Here's How!

Movement is crucial for our health. It helps us stay fit, maintain our well-being, and feel better overall. You can achieve this quite easily by making small changes to your daily habits. Here are five practical tips: Walk or bike short distances Take the stairs instead of escalators or elevators Opt to stand instead of sitting in public transportation Use a workout mat or home exercise bike while watching TV...

Read more →

Guide to buying boots: What you should look out for

Guide to buying boots: What you should look out for

Find your dream boots Fall is here, winter is just around the corner, and it's time to start looking for the perfect pair of boots to keep you warm, stylish and comfortable through the cold season. When buying boots, there are some important considerations that can help you make the right choice. Fit is everything:Fit is the key to a comfortable wearing experience. Make sure your toes have enough room...

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Guide to buying boots: What you should look out for

Find your dream boots Fall is here, winter is just around the corner, and it's time to start looking for the perfect pair of boots to keep you warm, stylish and comfortable through the cold season. When buying boots, there are some important considerations that can help you make the right choice. Fit is everything:Fit is the key to a comfortable wearing experience. Make sure your toes have enough room...

Read more →