How Joya shoes contribute to your back health

Joya shoes are considered to be easy on the back thanks to their innovative sole technology, which has a relieving effect on the back.
The soles of Joya shoes are particularly soft and elastic, which promotes a natural rolling movement when walking. This helps to reduce pressure on the spine and joints, which in turn promotes back health. The cushioning properties of the soles absorb shocks and vibrations that occur when walking, thus reducing the strain on the back.
AGR seal
Joya shoes have been awarded the AGR seal. AGR stands for "Aktion Gesunder Rücken e.V." and is an award that can be given to products that are designed to be particularly back-friendly. The association "Aktion Gesunder Rücken e.V." was founded by doctors and therapists and has set itself the task of raising awareness of the importance of back-friendly design of everyday objects.
You can do a lot for your back by choosing Joya shoes
With a diverse range of shoe models suitable for different activities and occasions, Joya offers a suitable solution for every need. What makes our shoes unique is our innovative sole technology, which not only provides exceptional comfort, but also has a positive impact on your back. Our specially developed soles are designed to cushion every step, reduce stress on your joints and promote healthy posture.
Find the ideal shoes for your needs today and experience the difference in comfort and style!
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Ask Dr. kybun JoyaYou can find interesting facts about the symptoms and triggers of back pain, as well as valuable tips on prevention and treatment recommendations, on the kybun Joya website. Unfortunately, the brochure is currently only available in German. |

Stolzer Sponsoring-Partner des Bodensee Frauenlaufs
Ohne Frauen läuft nichts! Diesem Motto können wir nur zustimmen, weshalb wir in diesem Jahr zum ersten Mal stolzer Sponsoring-Partner vom Bodensee Frauenlauf der Veranstaltungsreihe Mein Frauenlauf sind. Am 8. Juni war es endlich so weit: Entlang der Uferpromenade des Bodensees bei Bregenz liefen rund 3200 Frauen gemeinsam die 5-km- und 10-km-Strecken. Der Bodensee-Frauenlauf ist weit mehr als nur ein Laufevent – er ist ein Fest, das die Werte Gesundheit...
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Stolzer Sponsoring-Partner des Bodensee Frauenlaufs
Ohne Frauen läuft nichts! Diesem Motto können wir nur zustimmen, weshalb wir in diesem Jahr zum ersten Mal stolzer Sponsoring-Partner vom Bodensee Frauenlauf der Veranstaltungsreihe Mein Frauenlauf sind. Am 8. Juni war es endlich so weit: Entlang der Uferpromenade des Bodensees bei Bregenz liefen rund 3200 Frauen gemeinsam die 5-km- und 10-km-Strecken. Der Bodensee-Frauenlauf ist weit mehr als nur ein Laufevent – er ist ein Fest, das die Werte Gesundheit...
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Ostergewinnspiel: Wimmelbild
Herzlichen Glückwunsch! Wir gratulieren Daniela L., Friedrich K., Nadine V., Susanne K. und Sabine O., zum Gewinn! Eine Teilnahme am Gewinnspiel ist nicht mehr möglich. Finde das Joya "J" und gewinne einen 30 Euro Gutschein Im untenstehenden Wimmelbild haben wir irgendwo das Joya "J" in weiß versteckt, kannst du es finden? © 2021 Peter Kölln GmbH & Co. KGaA Wenn du das "J" entdeckt hast, schicke uns eine...
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Ostergewinnspiel: Wimmelbild
Herzlichen Glückwunsch! Wir gratulieren Daniela L., Friedrich K., Nadine V., Susanne K. und Sabine O., zum Gewinn! Eine Teilnahme am Gewinnspiel ist nicht mehr möglich. Finde das Joya "J" und gewinne einen 30 Euro Gutschein Im untenstehenden Wimmelbild haben wir irgendwo das Joya "J" in weiß versteckt, kannst du es finden? © 2021 Peter Kölln GmbH & Co. KGaA Wenn du das "J" entdeckt hast, schicke uns eine...
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Healthy walking with fresh designs - the Joya Spring/ Summer 2024 Collection
This spring, we are once again presenting new Joya designs as well as established models in a new style. Always included: the soft, elastic Joya soles that pamper your feet with their unique cushioning effect. We have summarized the highlights of this 2024 season in the following video: New Joya sandal models for him and her There was a great desire for new Joya sandal models, especially because they combine...
Read more →
Healthy walking with fresh designs - the Joya Spring/ Summer 2024 Collection
This spring, we are once again presenting new Joya designs as well as established models in a new style. Always included: the soft, elastic Joya soles that pamper your feet with their unique cushioning effect. We have summarized the highlights of this 2024 season in the following video: New Joya sandal models for him and her There was a great desire for new Joya sandal models, especially because they combine...
Read more →

No 1 Brand in Japan
Joya got honored with the award “No 1 Brand” for healthy footwear from the Japan Marketing Research Inc. (JMR) in Japan recently. A special honor for an innovative footwear manufacturer, who made a shoe with a unique swiss sole technology, where healthy walking and standing as well as a strong back are always kept forefront. Read more...
Read more →
No 1 Brand in Japan
Joya got honored with the award “No 1 Brand” for healthy footwear from the Japan Marketing Research Inc. (JMR) in Japan recently. A special honor for an innovative footwear manufacturer, who made a shoe with a unique swiss sole technology, where healthy walking and standing as well as a strong back are always kept forefront. Read more...
Read more →

Pascal Zuberbühler becomes the new ambassador for the Swiss brand kybun Joya
Pascal Zuberbühler, 6-time Swiss champion, 3-time cup winner and true football legend, is the new ambassador for the Swiss health shoe company kybun Joya. Protection of the joints, relaxation of the muscles and ligaments are a daily requirement for professional athletes. Pascal Zuberbühler, as a former professional footballer, knows exactly how important the functionality of the musculoskeletal system is and will therefore represent kybun Joya. His personal use of the...
Read more →
Pascal Zuberbühler becomes the new ambassador for the Swiss brand kybun Joya
Pascal Zuberbühler, 6-time Swiss champion, 3-time cup winner and true football legend, is the new ambassador for the Swiss health shoe company kybun Joya. Protection of the joints, relaxation of the muscles and ligaments are a daily requirement for professional athletes. Pascal Zuberbühler, as a former professional footballer, knows exactly how important the functionality of the musculoskeletal system is and will therefore represent kybun Joya. His personal use of the...
Read more →

Fall/Winter 21 Collection
The new Joya collection promises a comfortable and fashionable fall/winter season! Highlights are especially the new ankle boots in bold brown and black tones, which are not only fully on trend, but also guarantee the customer the tried and tested healthy Joya walking comfort. In addition, the new low shoes in calm fall and winter colors, such as dark pink tones, provide a special eye-catcher material during the cold season!...
Read more →
Fall/Winter 21 Collection
The new Joya collection promises a comfortable and fashionable fall/winter season! Highlights are especially the new ankle boots in bold brown and black tones, which are not only fully on trend, but also guarantee the customer the tried and tested healthy Joya walking comfort. In addition, the new low shoes in calm fall and winter colors, such as dark pink tones, provide a special eye-catcher material during the cold season!...
Read more →